Kelley Blue Book®
Price Advisor Benefits

Designed to minimize and ease price negotiation between sellers and shoppers

Price Advisor Explainer video

Price Advisor Benefits Summary


HELPING OVER 21 MILLION UNIQUE VISITORS A MONTH1 TAKE THE NEXT STEP INTO YOUR DEALERSHIP

As consumers gain more and more visibility into the car shopping process, new opportunities have been created for dealers to differentiate themselves by understanding the needs of today’s shoppers.

Our research has consistently demonstrated that shoppers want a fair price, not necessarily the lowest. We also know limiting valuations to a single price-point doesn’t take into account all of the variables associated with structuring a car deal. This led us to our range-based pricing tool, the Kelley Blue Book® Price Advisor.

The Price Advisor reduces tension during pricing discussions by giving shoppers realistic pricing expectations with a range that shows what they can expect to pay. It’s pricing that gives shoppers the confidence they need and the flexibility you require.

Kelley Blue Book Price Advisor

How Does It Work?

The Kelley Blue Book Price Advisor reflects the current market for a selected vehicle. Statistical models utilize actual transactions at the retail level to validate or revise the Kelley Blue Book® Fair Market Range every week as market conditions and consumer trends shift.

Kelley Blue Book Price Advisor
For demonstration purposes only. Not available for distribution

The Results

The Kelley Blue Book Price Advisor helps build trust and credibility between dealers and consumers. It effectively prepares consumers with realistic expectations, giving them the confidence to take the next step into your dealership.

How powerful is it?


86% OF USERS ARE LIKELY TO ENGAGE WITH A DEALERSHIP AFTER VIEWING THE PRICE ADVISOR2.

1 KBB.com Site Data, Monthly Avg, Q2 2015 – Q1 2016
2 2012 KBB.com New Car Concept Test Keynote