Capture leads from in-market car shoppers

LeadDriverTM Explainer Video

LeadDriverTM Benefits Summary

  • Seamlessly integrate your dealership’s website with trusted Kelley Blue Book® Values
  • Enhanced, modern display captures car shopper’s attention and effectively guides them through the streamlined valuation process.
  • Trade-In values displayed in range utilizing the Kelley Blue Book® Price Advisor
  • Appointment request feature allows customer to take the next step into your dealership


Optimized to display across all platforms – mobile, desktop/laptop and tablet.

Capture Leads

Capture leads from in-market car shoppers as they explore Kelley Blue Book trade-in values right on your dealership’s website.

Robust Lead Form

Generates a robust lead form that includes customer contact information, detailed information about their trade and the customer’s vehicle of interest.

Additional Benefits

  • Required lead form with required fields capturing key information
  • Displays the top eight optional equipment items that have the most material impact on the Trade-In Value
  • Customer indicates Make/Model they are interested in purchasing
  • Customer has option to take comprehensive condition quiz to assess actual condition of their trade-in