Instant Cash Offer Benefits

Drive Trade-In and Sell-For-Cash Customers to Your Dealership Now!

Instant Cash Offer Explainer Video

Instant Cash Offer Benefits Summary

Help drive transaction-ready customers to your showroom to redeem their Kelley Blue BookSM Instant Cash Offers.*

Key Benefits

Consumers on generate nearly 150 million Trade-in Reports every year1. Kelley Blue Book Instant Cash Offer can help drive those sellers, buyers and inventory to your showroom.1

Kelley Blue Book’s Instant Cash Offer aligns with consumers’ trust and confidence in Kelley Blue Book. It provides dealers instant association with the most trusted third-party automotive brand.2

Instant Cash Offer taps directly into trade-in and sell-for-cash demand on and Autotrader, generating millions of offers for dealers like you.3

How Instant Cash Offer Works

In 4 Simple Steps

1 Consumers Visit the Kelley Blue Book Tool Online

They fill out a detailed description of the vehicle they wish to trade in. Or, the dealership staff introduces the customer to the Kelley Blue Book’s Instant Cash Offer by guiding them through the process of valuing their trade-in.

2 The Tool Generates the Offer

We deliver an Instant Cash Offer* to the consumer for trade-in or outright sale. It’s valid for 3 days. The consumer can also request to be contacted by a dealer if they are interested in trading in their vehicle to purchase another.

3 The Consumer Brings You the Offer

After a physical inspection at your dealership, you may accept the offer or re-run it based on any discrepancies found during your assessment. Your customer decides whether to apply the offer as a trade-in amount toward the purchase of one of your vehicles or walk away with cash.

4 With Purchase, You Get Options

After you’ve acquired the vehicle you have 3 days to decide whether to resell it on your lot, take it to auction, or sell the car to Autotrader for the full trade-in amount. Whatever you want, consider it done!

Participating Dealer Benefits

For Participating Dealers currently on the Program, we believe the new Kelley Blue Book Instant Cash Offer program can provide significant benefits for your dealership, such as:

  • Strong brand recognition from The Trusted Resource, which may help increase the number of Instant Cash Offers generated and redeemed under the Program
  • Potential increased sell-for-cash and trade-in vehicles coming to your dealership, which can help improve your ability to acquire high-demand used vehicles for your inventory
  • Real offers that generate high-quality showroom traffic to your dealership, providing an opportunity to establish a relationship with consumers in your market

The process for editing Instant Cash Offers has not changed. You are still able to access, modify, and verify Kelley Blue Book Instant Cash Offers, as you did for Trade-In Marketplace Instant Cash Offers, utilizing the tools on this site and in accordance with the program Terms and Conditions.

Additionally, the Kelley Blue Book Instant Cash Offer is still backed to the dealer by Autotrader. If desired, Autotrader will purchase Kelley Blue Book Instant Cash Offer vehicles at the prices specified in the relevant Offer within 3 days of the generation of the Offer, subject to the Terms and Conditions.

Dealers currently on the Program will continue to work with their Account Consultant, Product Specialist and Implementation Consultant to maximize the opportunity.

* Not all features of the Program are available in all territories.
1. site data. 2012-2015
2. 2015 Cox Automotive Brand Tracking Study
3. Internal and Autotrader data, 2015