Reinforce trust and confidence with values from the most trusted third-party automotive brand

The Kelley Blue Book®
Trusted Advisor Program

From online to in-showroom, the Trusted Advisor Program is a comprehensive solution that offers a friction-free experience for both dealers and consumers streamlining the vehicle trade-in and purchase process delivering a fast, easy and more enjoyable transaction.

Trusted Advisor
Program Premier

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom experience with options for vehicle trade-in/sell-for-cash valuation. The Premier package offers LeadDriver to quickly show your customers the trusted Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle as well as Instant Cash Offer to entice your customers to answer a series of questions which generates an Instant Cash Offer applicable towards a trade-in, or to redeem for cash.

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Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
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Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
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Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
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LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
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Trusted Advisor
Program + Instant Cash OfferSM

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom shopping experience. Instant Cash Offer entices your customers to answer a series of questions which generates an Instant Cash Offer applicable towards a trade-in, or to redeem for cash.

View Included Products Close Products

Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
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Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
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Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
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Trusted Advisor
Program + LeadDriverTM

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom shopping experience. LeadDriver quickly shows your customers the trusted Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle.

View Included Products Close Products

Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
video-button-nav-bar-01Watch Video

Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
video-button-nav-bar-01Watch Video

Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
video-button-nav-bar-01Watch Video

The Kelley Blue Book®
Trusted Advisor Program

From online to in-showroom, the Trusted Advisor Program is a comprehensive solution that offers a friction-free experience for both dealers and consumers streamlining the vehicle trade-in and purchase process delivering a fast, easy and more enjoyable transaction.

Trusted Advisor
Program Premier

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom experience with options for vehicle trade-in/sell-for-cash valuation. The Premier package offers LeadDriver to quickly show your customers the trusted Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle as well as Instant Cash Offer to entice your customers to answer a series of questions which generates an Instant Cash Offer applicable towards a trade-in, or to redeem for cash.

Trusted Advisor
Program + Instant Cash OfferSM

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom shopping experience. Instant Cash Offer entices your customers to answer a series of questions which generates an Instant Cash Offer applicable towards a trade-in, or to redeem for cash.

Trusted Advisor
Program + LeadDriverTM

The Trusted Advisor Program is a comprehensive suite of tools that enhances the online to in-showroom shopping experience. LeadDriver quickly shows your customers the trusted Kelley Blue Book® Trade-In Value and Trade-In Range for their current vehicle.

Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
video-button-nav-bar-01Watch Video

Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
video-button-nav-bar-01Watch Video

Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
video-button-nav-bar-01Watch Video

LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
video-button-nav-bar-01Watch Video

Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
video-button-nav-bar-01Watch Video

Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
video-button-nav-bar-01Watch Video

Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
video-button-nav-bar-01Watch Video

Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
video-button-nav-bar-01Watch Video

Ratings, Reviews & Awards Content: Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience. Our content aligns with your inventory giving consumers access to helpful information directly on your website and helping make their experience on your site a more satisfying and informing one.
video-button-nav-bar-01Watch Video

Price Advisor Report: The Price Advisor Report includes valuable information about your dealership as well as relevant details that affect the value of new and used vehicles on your lot. Available across web-enabled devices and printable in a summary or complete version. The report displays trusted content about your vehicles including: vehicle history reports, crash test ratings, customer reviews/ratings and your social media feeds.

LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
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Kelley Blue Book® Trusted Advisor Program

Products & Features
Kelley Blue Book® Price Advisor (New & Used / CPO)
Marketing Capability (Online & Offline)
Price Advisor Report
KBB.com Editorial Content & Awards
Deal Differentiator (KBB.com & Autotrader)
Inventory Analysis Report
Dealer Training (Online & In-store)
Complimentary POS Welcome Kit
Marketing Assets Web Portal
Implementation Consultant

An active, separate subscription to one or more of the following products is required to participate in the Trusted Advisor Program: LeadDriver, Trade-In Advisor, Instant Cash Offer or a qualified Cox Digital Retailing product.

Standalone<br>Price Advisor

Standalone
Price Advisor

Available as standalone feature directly on your dealership website, Integrating Price Advisor onto your Vehicle Detail Pages helps give your shoppers confidence in knowing they can get a fair price. This can help deliver increased sales velocity and an improved purchase experience.

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Price Advisor: Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing. This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership.
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Instant Cash Offer<sup>SM</sup> (ICO)

Instant Cash OfferSM (ICO)

Help drive transaction-ready consumers to your lot from the most visited third-party automotive website. Trade-In and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership.

View Included Products Close Products

Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
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Kelley Blue BookSM Instant Cash Offer

Marketplace Programs

ICO
Programs
Vehicle Valuator Plus Trade-in Center Buying Center
Vehicle Valuation Tool
Backed to the dealership by Kelley Blue Book®
Kelley Blue Book will stand behind the offer & buy the car from the dealer through the buyback process
Integration with the dealer’s website
Assigned product specialist & implementation consultant
Website integration support
Integration with Autotrader listings
Integration with KBB.com listings
Access to make specific in-market shoppers
Access to KBB.com and Autotrader listings*
Access to all in-market shoppers using the tool

*Restrictions Apply. Contact your Product Specialist for more details.

Kelley Blue Book<sup>®</sup><br>Trade-In Advisor

Kelley Blue Book®
Trade-In Advisor

Integrate trusted trade-in values onto your dealership website with a modern user interface and user experience that captures leads from in-market shoppers more effectively and more efficiently than ever before.

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Trade-In Advisor: Kelley Blue Book® Trade-In Advisor integrated onto your website efficiently provides your website visitors with trade-in values from the most trusted third-party automotive brand1. An effective way to capture leads from in-market consumers with a modern user experience and user interface that supports a twofold transaction – trade-in and purchase.

1 2018 Cox Automotive Car Buyer Journey Study

 
LeadDriver<sup>TM</sup> + Instant Cash Offer (ICO)

LeadDriverTM + Instant Cash Offer (ICO)

Offer your online shoppers options with LeadDriver and ICO. Capture leads with LeadDriver and help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash offer.

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LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
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Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
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SiteDriver<sup>SM</sup> + Instant Cash Offer (ICO)<sup>1</sup>

SiteDriverSM + Instant Cash Offer (ICO)1

Keep users engaged on your site with SiteDriver and help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers.

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1SiteDriver is not sold separately but available to ICO participating dealers or as part of a package with ICO.

SiteDriver: Designed to keep users engaged when they are uncertain about submitting personal information, Kelley Blue Book SiteDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle without ever leaving your website.
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Instant Cash Offer (ICO): Help drive transaction-ready customers to your showroom to redeem their Kelley Blue Book Instant Cash Offers. Trade-in and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership. Customers can apply the Instant Cash Offer towards the purchase of one of your vehicles, or receive cash for their vehicle.
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LeadDriver™<br>Only

LeadDriver™
Only

Enhance your brand by associating with the brand car shoppers trust. Provide car shoppers with Kelley Blue Book® values while capturing leads from in-market car shoppers complete with trade-in and vehicle of interest.

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LeadDriver: Kelley Blue Book LeadDriver is a simple and easy way for your website visitors to quickly see the Kelley Blue Book Trade-In Value and Trade‐In Range for their current vehicle while helping you capture a consumer lead without ever leaving your website.
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For information on other Kelley Blue Book products, click below:

Go to b2b.kbb.com >